Circle Case Management are a Case-Management Company based in Devon. When people experience a life-changing injury, due to an accident or medical procedure for example, Circle Case Management step in and assess that person’s needs and put together the detailed package of care to help them live their best possible life.

Circle have been growing rapidly while winning awards for their exemplary provision of care. They are now looking to expand beyond the south to offer their services nationwide. When they met with us they knew they needed to take their marketing to the next level. Their current brand and the use of stock images was not portraying the caring yet professional image they need to achieve their growth objectives. They contacted us and asked for a Brand Consultation. We took them through a Brand Clarity exercise to get clear on exactly who their target audience is (it turned out there were two) and how to connect with them.

Working in collaoration with their marketing manager, we put together two shoots to capture a mix of friendly images of staff interacting with both children and adults and also some more personal ‘behind the scenes’ shots of staff interacting, to help put a face to the Circle name.

Circle plan to use their images on their website and across their already extensive social media presence.

Richard Thorp from Circle shares how he found the experience of working with Sarah Aires Brand Photography.